BlackBerry’s market in decline

Despite carrying close to 40% of the U.S. market share the Research In Motion Ltd. company is witnessing a constant decline since the introduction of the iPhone to the public. Apple has close to 30% of the market share thanks to one and only one device: the iPhone.

In the midst of the battle battle between RIM (BlackBerry phones) and Apple’s Inc., the growth of the smartphone  market has been fueled by multi-function and multi-purpose options available on those devices. Users look for smartphone devices to help them stay up to date and remain in close touch with friends, family and co-workers through emails, texting, picture sharing and miscellaneous applications.