Introduction To Search Engine Results

Search Engines have become an integral part of the Internet. For beginners, Search Engines are web based programs that index pages from across the web allowing people to find what they require. Billions of searches are made on different topics using search engines. So when you type in a phrase in a search engine trying to get what you want, the search engines pop up with millions of results. So what are those results?

1. Organic Search Results:

Organic Search Results are those that rise up in results naturally. They are the primary results of the search you made. These results are placed in the left side of the search engine result page(SERP). Basically they are called Natural Search Results, simply because they are not influenced by money – paid listings. Organic Search Results at the top of the search are mostly informative. But it depends upon the algorithms that the search engine uses to index the pages. Google is considered to be the most popular search engine accounting for 68% search queries made over the world. Yahoo, Live Search follow next. But Google’s success as a search engine is highly due to the more relevant results for the search term. So a search engine’s success depends on the algorithm.

2. Paid Search Results:

Paid Search Results is also popularly known as Pay Per Click Advertising (PPC). It is influenced by money. Advertisers bid for the search term and the one with highest bidder comes at the top of this Sponsored Listings. The advertisers pay only when their ad is clicked. This paid listings are placed on the right hand side and sometimes at the top of the Search Engine Result Page. But they can be easily distinguished from the Organic Results. Though the issue of being bias to paid listings has been raised many times, Search Engines have maintained the Organic Search Results to make people engaged with it. Search Engines earn quite a lot from the paid listings.