How To: Optimize Your Google AdWords Account
According to industry statistics, search advertising is the best cost effective method for advertisers. This post guides you to optimize your existing Google Adwords account to overcome your unwanted campaigns that just went on web to steal your purse. Before you do anything further, you need basic information about your account such as the daily reports, ad tracking etc for the past 100 days.
1. Keyword Analysis:
The basic and foremost thing you need to do about your Adwords is to analyze your keywords. Expand your keyword base. Its an important step because, every day people use different combination of keywords for the same topic. Just immediately delete the under performing keywords. Hence you will know have a fresh keyword list with best chances of people coming to your site.
2. Fresh Ad Copy:
You need put up a few questions basically. How old is the ad? Are you using multiple ads? Are you using multiple landing pages. More importantly, don’t just delete an ad campaign purely based on CTR. Use deep metric information like conversion rate and sales. Allow more data for comparison.
3. Ad Bid Management:
Know your limits and budget. Don’t always try to make your ad in the top 3 of SERPs. It would not only reduce your further investment, but actually people may not do a good conversion rate for those top spots. Genuine people searching for something would target keywords on broader range. Bid balanced amount for such longtail keywords.
Final Analysis:
Just delete the unwanted ad campaigns. Under performing ads are never useful. Reduce your bids considerably. Means, you cannot bid so low to make your competitors on top. You decide the deal. Multiple campaigns are sometimes unnecessary. Try to integrate all of them into one or two. This would reduce complexity. Always use enough data before making any changes. Don’t blindly make a change just because something is not working.
Praveen on Friday, February 19th, 2010 at 12:56 pm
ricky
I will give it a try, thanks for sharing!
ijal
It was a good informative text. And I could increase some of my knowledge here. Thanks.
kumarseo
It’s new for me. Let me try this one.Thanks
mijie
i’never try before, but i have a 50 dollar voucher for google adwords
Hollow
Awesome article. Thanks for the tips. There really was some stuff I didn’t know in there.
arghya139
nice info, will help new comers to learn
Mridul
DO mention tht it also takes some membership fees before starting
YDA812006
i’never try beforet.Tanks for sharing
Isaac Tacken
AdWords is a great way for advertising on the internet, via the AdSense units (which are very used on websites), but it’s too bad that they don’t offer some free credits (like 10$)
ethne_hunt
I must say that it works
do try it people !
Blufish
I love goggle and googling around.
bhavin
actually it is hard for a new user to get success with very first campaign with adwords.
Ankit verma
It’s a totally a new thing for me… I’ll surely give it a try. Thanx
Ankur
Google must support Internet banking as a payment option, that would really boost up Adwords in India.
kiran
it very helpul for me bec i am starting new, i want to promote it via adwords. thank you
fhassan
for google adwords is a very expansive program for traffic, but effective too.
Candyland
Interesting. At first I thought Google might have settled for a nice sum, to try to stay under the radar so to speak. I’m pretty sure trademark infringing keyword buying is a very big business for Google and they’d want to keep it going quietly.
colwarrior
I didn’t yet tried this. But you made me to try.
Kunal Aggarwal
I am not able to understand the meaning of keyword analysis, I am also thinking of promoting my site with adwords, I have a coupon for it but google is asking for a one time activation fee, any solution for this ?
hemant
well i think geographical area is one amongst the most important factor for success of adwords advertising. Also finding best keywords through the keyword research tool will play a major roll for your success in adwords advertising.
imdoggz
im gonna try this, il study this first
thanks for this, awesome info: )
suvosaha
It’s a very good tutorials for me. Though i am using adsense for 2 years but never feel the importance of adwords before. As i started a new business that needs ad campaign and this article helps me lot.
Kieran
Great info there!
I’m tempted to go and start ad words now I have heard so many good things about it!
sackboy
It’s always useful to read some extra tips about adsense, since it’s very complicated, and hard to master. But once you get into your stride, you can make some serious cash!
king_terror
after reading this post want to buy a adword voucher in dp the post is very nice and useful to me
reiki
thankyou for the read I enjoyed.
I have bookmarked your site and will come back again.