SEM Tool Launched By American Express OPEN.

American Express OPEN has unveiled the SearchManager that it states to be its latest web tool for SMB’s.  This hosted application is targeted at aiding small companies the advantages of successful SEM marketing.

The Forrester Research Reports have stated that there will be about a 15% increase every year for the following four years. The research of American Express OPEN disclosed that over 70 percent of owners that are operating a small business are not spending their money on SEM marketing. Rob Ciccone, the VP of American Express OPEN states that most SMB’s do not have the resources or the time to invest to understand this and also manage. The SearchManager allows the small business owners to control their paid marketing campaigns across the search engines in a single place. The Dashboard is the single product that will help the users to get a glance at how the company is spending and earning with every search engine. This tool will also provide the users with the methods and the daily recommendations on how the SMB’s can get their campaigns working effectively for SEM marketing. The company will use the latest methodology and technology in this online advertising campaign. This will help the SEM’s to optimize the sites.

Lets us see how successful will the SEM tool of American Express OPEN will be!