SEO: a Couple of Things You Should Know

One year ago, I started my crusade in the gigantic online SEO market. Sadly, my dreams were short-lived because my main objective was to earn money in the minimum amount of time. Regardless of the fact, SEO is still a feasible venture for those who want to pursue it in the long term perspective but you need to have a fair knowledge of a couple of things first.

On-Page SEO

Also known as “Front door SEO”, this area focuses on the way you design your webpage so that a search engine bot can sniff it in a friendly manner. Those days are past when users or so called “SEO gurus” used to name and title a website on the basis of keywords. Often times, the Meta section used to be full of erroneous 30 or 40 keywords that were just plain useless.

Your title should be small and it should only contain targeted keywords. Search engines are not going to give you credit for a sentence long title or Meta tags.

Impressions vs. CTRs

Click through rates or CRTs are the bane of any webpage on search engines, such as; Google. This is a new offering and has been made available for the last 4 months; it is variable way of testing Front end SEO elements, with those searching for your targeted terms.

Bear in mind that SEO is a long term venture, there are no shortcuts in it. Shortcuts are only going to get you blacklisted or will it prevail a delay in your Search engine rankings – you don’t want that do you?