Facebook and Twitter’s Struggling hard to make their positions in the global television market

Futurescape, a research company reported recently that Twitter and Facebook are struggling hard for prominent roles in the global television market, specifically TV advertising as well as pay TV. This research company aims at publishing strategy reports related to social television. We come to know about the battle between the two viable social networks against social television. TV lovers also fear that the social networking website is taking over the TV industry. The one who wins will be taking a dominant position in socially targeted television advertising, pay television content recommendation, interactive viewing, next generation EPGs as well as television show marketing.

With time, the television has turned out to be a social device similar to the Yahoo Connected TV, Google TV etc. With online television applications viewers can access their social networks through the TV screen. They can also use social apps and networks on the television for recommending movies or television shows to friends and family.

The rise of social television specifically benefits the chief social networking services Twitter and Facebook.