Bing Is More than Just a Search Engine

It seems like Microsoft hasn’t given up on making Bing a huge success against Google and Yahoo. This time, the company unveiled new features that are aimed at making Bing more than just a search engine.

Bing was given a virtual makeover through the addition of a fully fledged Entertainment box, alongside the typical Search Engine profile. You can watch TV shows (only recent episodes), play games and listen to online music, without having to leave Bing’s main page.

Rob Endrele – An analyst at Endrele group said that Microsoft has reshaped Bing to unleash a full-on war against all online rivals. It is a fact that Bing hasn’t been doing a lot, despite Microsoft’s strong campaigning. But through the new strategies, the company believes that users can be retained at their side, if they’re all kept pre occupied.

The “Pre-occupatal” thing is only going to work if users will find everything that is worth clicking, on Bing’s main page. Seeing to the fact that Google’s main page is only a small bar and couple of mundane links, Bing might have a shot at its new plan.

Right now, the market leader is obviously Google, which is followed by Yahoo. Bing just falls in at 3rd place and it is already making an impact against Google, in terms of attractive visuals. An analyst at Market Research Firm: IDC – Hadley Reynolds said that Bing’s rich integration of media, visual enhancements and overall layout, is expected to knock a blow under Google’s chin.