Contents play a big role in determining the success of a website, particularly of a blog. Knowing how to create a great content is definitely the key to become successful. Here are some tips on creating a good content for both the search engines and the reader.
First, write according to the register that is needed. For example, in a news article, do not write in first-person but rather write on a third-person angle. Blog posts on the other hand can be written in whatever register the writer wants but it may be best to write in first-person as the readers feel engaged while reading the article.
In addition to that, pay attention to keyword density. Anything near 5-10% is healthy and anything more than that requires some checking. This is because search engines focus only on a small amount of keyword density and anything higher than 10% may be regarded as spam or keyword stuffing.
Double check the work once it has been written. This was taught as a child and it is still needed no matter how good the writer is.
M Faris Ashraf on Friday, April 2nd, 2010 at 2:30 pm