Google Content Network Gets New Tool For Brand Advertisers

Google Advertising system consists of two types of Advertisers. These two types of advertisers run campaigns in Google Content Network. The first group is the Direct Response Advertiser and the second group is the Brand Advertiser. The Direct Response Advertisers measure their success of live campaigns by determining clicks, traffic to the pages and sales. On the other hand, Brand Advertisers show display ads to promote their product, raise awareness and make people consider purchasing their products.

Google introduced Frequency Capping last year to enable the advertisers to measure how often their campaign reaches the required or targeted users. Google has come up with new innovative tools for Brand Advertisers. By this feature tool, Brand Advertisers are allowed to be more selective on where their ads appear. This filters the below the fold inventory. A simple example would be an ad present in the bottom of the page which is viewed by the user only by scrolling the page.

Hence Google allows Brand Advertisers to make their ads Above Folds, that is to appear on the screen to the user at first.